Marketing Competition Planning Committee Members

Kevin Liska, Director, Business Media Center, Tennessee Technological University
Kevin Liska is director of Tennessee Tech University's BusinessMedia Center. For more than a decade, He has led the BusinessMedia Center in implementing emerging business technologies to assist various businesses, organizations, institutions, governmental agencies and universities. He has helped hundreds of high-growth entrepreneurs and directed several unique state-wide public campaigns. The Center's recent projects include the first statewide implementation of Dolly Parton's Imagination Library and the nations first statewide booster seat education campaign. Liska directs marketing for the Tennessee Board of Regents Campus Collaborative. Kevin received a B.S. in Environmental Studies/Public Policy from Northland College and an MBA from Tennessee Tech University.


Jennifer Rees, Chair, UT TeleCampus, University of Texas System
Jennifer Rees has led the marketing and communication efforts for the UT TeleCampus since its first online program launched in 1999. She currently serves as assistant director, communication services. She and the communication services team act as in-house agency for the UT TeleCampus and have won more than 30 awards for their communication pieces and campaigns attracting more than 60,000 enrollments. Rees has more than 15 years in communications for higher education institutions, and has also worked with Southern Methodist University, Texas State and University of Texas at Austin. She received her B.A. in Journalism from Sam Houston State University.

Michelle White, Marketing Content Director, Creative and Web Services, University of Phoenix
Michelle White has served as director of marketing content at University of Phoenix since 2006. She directs a team of writers creating marketing materials, and works to ensure that materials are consist with University policies and Legal requirements. Previously, she served Art Director for the University for more than 15 years. White received her BFA degree in visual art at Murray State University and her MBA from University of Phoenix.

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