Evidence for Meeting Criteria

WORK PLAN SCORING (60 points)
Each question will be graded on a scale of 1-5 with 5 being the highest.

Criteria One (15 points)
Addresses a specific need or problem within an institution

• How clearly stated is the need or problem facing the institution?
• How well defined is the target audience for addressing the problem?
• How well does the plan address challenges or opportunities in finding a solution?

Criteria Two (15 points)
Makes a demonstrable impact on resolving the problem

• How clearly defined is the goal or solution?
• How clearly measurable are the results of that solution?
• Is this the appropriate implementation given the problem?

Criteria Three (15 points)
Incorporates effective and innovative use of resources and technology within budget

• How effective and innovative is the approach?
• Was there innovative use of technology, emerging media, personnel or resources?
• Was there evidence of effective planning for the budget?

Criteria Four (15 points)
Overall success of the campaign

• Does the document provide substantial evidence of success at problem resolution?
• Are the results accurately evaluated and clearly explained?
• Evaluate the overall impact of the combined work plan and work sample.

WORK SAMPLE SCORING (40 points)
Each question will be graded on a scale of 1-5 with 5 being the highest.

Criteria One (10 points)
Quality of design and writing

• Is the design visually compelling?
• Is the quality of the writing excellent?

Criteria Two (10 points)
Appropriate and effective use of media

• How well does the selected media work to address the problem or opportunity?
• How appropriate is the selected media to the budget?

Criteria Three (10 points)
Innovative and imaginative approach

• Is the approach imaginative?
• How creative and innovative is the work sample?

Criteria Four (10 points)
Design supports the campaign goal

• How clear are the campaign goals/calls to action in the work sample?
• Is there a common/cohesive voice/look and feel throughout the campaign?

Contact
Megan, (303) 541-0233, mraymond@wcet.info

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